Campaigning Days: Mental Health Edition
Who can believe that it is May already! Summer is finally insight, and it’s amazing to see our favourite summer events coming back. I was on air at the weekend on Radio Borders, talking about how there's a national campaign day for everything nowadays... but in particular, I enjoyed sharing that it was National Cosmopolitan Day (none were consumed at the time!).
However, this is an important one .... this week is Mental Health Awareness Week. I've been working with my client Kat to celebrate the difference her work can do for your Mental Health. Her brand is No Rain Hypnotherapy, and we are sharing experiences from previous clients, and Kat's own experiences as well as highlighting what value Solution Focused Hypnotherapy delivers.
We have decided to follow the Mental Health Foundation campaign on #IveBeenThere - Combatting loneliness in relation to mental health. Being relatable is a crucial asset of any brand. Kat’s brand No Rain Hypnotherapy is a personality. It is important to ensure the brand relates and connects to clients, visitors and customers. At the end of the day, marketing is all about making connections.
We’re all human, let’s celebrate that, and show how we all experience challenges when it comes to Mental Health. This campaign week, an important brand value is being relatable. Making sure that our audience understands that the entire brand identity is people connecting with people. #IveBeenThere will feature across all of Kat’s content this week. We are celebrating good Mental Health. Kat’s business supports those experiencing anxiety, fears, depression, stress and so much more.
I have loved working on this content so much, marketing Kat's services is a chance to showcase amazing work in such a crucial area for us all. There are lots of posts already over @norainhypnotherapy on Instagram and Facebook.
If you would like to bring some human to human contact in your marketing, get in touch, and we can grab a coffee and have a chat. Just contact me or send me a DM.
